{"id":211,"date":"2025-07-29T17:02:24","date_gmt":"2025-07-29T15:02:24","guid":{"rendered":"https:\/\/svenskahogtider.se\/jul\/?p=211"},"modified":"2025-12-19T14:58:08","modified_gmt":"2025-12-19T13:58:08","slug":"arets-julklapp","status":"publish","type":"post","link":"https:\/\/svenskahogtider.se\/jul\/traditioner\/arets-julklapp\/","title":{"rendered":"\u00c5rets julklapp"},"content":{"rendered":"\n

\u201d\u00c5rets julklapp\u201d \u00e4r en tradition i Sverige sedan 1988, instiftad av Handelns Utredningsinstitut (HUI)<\/strong>. Varje \u00e5r i november presenterar HUI en produkt som anses spegla tidsandan, vara popul\u00e4r i handeln och samtidigt ha potential att s\u00e4ljas i stora volymer inf\u00f6r julen.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Den f\u00f6rsta produkten som fick titeln var bakmaskinen<\/strong> 1988, vilket sammanf\u00f6ll med ett starkt intresse f\u00f6r hembakat br\u00f6d. Sedan dess har listan varierat fr\u00e5n teknikprylar som surfplattan (2010) och VR-glas\u00f6gon (2016), till mer h\u00e5llbara val som \u00e5tervunna kl\u00e4der (2018) och hemstickat (2022). Valet grundas p\u00e5 tre kriterier: produkten ska representera den tid vi lever i, ha f\u00e5tt ett brett genomslag under \u00e5ret och ha en h\u00f6g f\u00f6rs\u00e4ljningspotential inf\u00f6r jul.<\/p>\n\n\n\n

Utn\u00e4mningen f\u00e5r stor uppm\u00e4rksamhet i media och fungerar ofta som inspiration f\u00f6r julshoppare. Samtidigt har den ibland v\u00e4ckt debatt, s\u00e4rskilt n\u00e4r produkterna uppfattats som kortlivade trender eller milj\u00f6m\u00e4ssigt tveksamma.<\/p>\n\n\n\n

Oavsett vilket bidrar \u201d\u00c5rets julklapp\u201d till att spegla samh\u00e4llsutvecklingen \u2013 fr\u00e5n teknikens framfart till \u00f6kat fokus p\u00e5 h\u00e5llbarhet \u2013 och har blivit en given del av den svenska julhandeln.<\/p>\n\n\n\n

\u00c5rets julklapp enligt HUI sedan 1988<\/h3>\n\n\n\n

1988<\/strong> Bakmaskinen<\/em>
1989<\/strong> Videokameran<\/em>

1990<\/strong>Woken<\/em>
<\/em>1991<\/strong>CD-spelaren
<\/em>1992<\/strong>TV-spelet<\/em>
<\/em>1993<\/strong>En doft (parfym)<\/em>
<\/em>1994<\/strong>Mobiltelefonen<\/em>
<\/em>1995<\/strong> CD-skivan<\/em>
<\/em>1996<\/strong> Internetpaket<\/em>
<\/em>1997<\/strong> Elektroniska husdjuret<\/em>
<\/em>1998<\/strong> Dataspelet<\/em>
<\/em>1999<\/strong> Boken<\/em> – julklappsrim f\u00f6r en bok<\/a>

<\/em>2000<\/strong>DVD- spelaren<\/em>
<\/em>2001<\/strong>Ett verktyg<\/em>
<\/em>2002<\/strong> Kokboken<\/em>
<\/em>2003<\/strong> M\u00f6ssan<\/em>
<\/em>2004<\/strong>Den platta TV:n<\/em>
<\/em>2005<\/strong> Ettpokerset<\/em>
<\/em>2006<\/strong> Ljudboken<\/em>
<\/em>2007<\/strong>GPS-mottagaren<\/em>
<\/em>2008<\/strong>Upplevelsen<\/em>
<\/em>2009<\/strong>Spikmattan<\/em>

<\/em>2010<\/strong> Surfplattan<\/em>
<\/em>2011<\/strong> Den f\u00e4rdigpackade matkassen<\/em>
<\/em>2012<\/strong> H\u00f6rlurarna<\/em>
<\/em>2013<\/strong> R\u00e5saftcentrifugen<\/em>
<\/em>2014<\/strong> Aktivitetsarmbandet<\/em>
<\/em>2015<\/strong> Robotdammsugaren<\/em>
<\/em>2016<\/strong> VR-glas\u00f6gonen<\/em> – julklappsrim f\u00f6r VR-headset<\/a>
<\/em>2017<\/strong> Elcykeln<\/em>
<\/em>2018<\/strong> Det \u00e5tervunna plagget<\/em>
<\/em>2019<\/strong> Mobill\u00e5dan<\/em>

<\/em>2020<\/strong> Stormk\u00f6ket<\/em>
<\/em>2021<\/strong> Evenemangsbiljetten<\/em>
<\/em>2022<\/strong> Det hemstickade plagget<\/em>
<\/em>2023<\/strong> S\u00e4llskapsspelet<\/em> – julklappsrim f\u00f6r s\u00e4llskapsspel<\/a>
<\/em>2024<\/strong> Unisexdoften<\/em>
2025<\/strong> Vuxenleksaken<\/em> – julklappsrim f\u00f6r vuxenleksak<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201d\u00c5rets julklapp\u201d \u00e4r en tradition i Sverige sedan 1988, instiftad av Handelns Utredningsinstitut (HUI). Varje \u00e5r i november presenterar HUI en produkt som anses spegla tidsandan, vara popul\u00e4r i handeln och samtidigt ha potential att s\u00e4ljas i stora volymer inf\u00f6r julen. Den f\u00f6rsta produkten som fick titeln var bakmaskinen 1988, vilket sammanf\u00f6ll med ett starkt intresse f\u00f6r hembakat […]<\/p>\n","protected":false},"author":1,"featured_media":55,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-traditioner"],"acf":[],"yoast_head":"\nVad var \u00c5rets julklapp ? - Jul<\/title>\n<meta name=\"description\" content=\"Vad var \u00e5rets julklapp ? 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